It’s not enough to simply have a website or a blog today. Businesses regardless of size need to ensure their sites are fully optimized to enjoy more clients, sales and profits.
This is where the search engine optimization or SEO technique comes in. It refers to a marketing strategy that will enable a website to be found organically by the various search engines available. When done correctly, SEO can bring positive results to you and your business.
Organic search results are given more importance in that it is a natural result. In short, it is not influenced by certain factors such as buying keywords or ads to get a good placement in search results.
Websites get indexed and ranked by search engines based on a number of SEO factors. These factors have changed over time although some still remain. [Read more…]