One of the most important things that a business should focus on is their online presence. A company website is a critical part of putting your best foot forward for your customers.
Studies show that a customer’s perception of a company can be highly influenced by their website. So, where is it that companies go wrong with their websites?
Read on to find out the most common mistakes that companies make when creating a website and how to avoid them.
Lack Of Clarity
When developing a design for your website, it’s important that it’s straightforward. Don’t get caught up in flair and fancy details without focusing on the most important things first.
A customer should land on your page and be able to tell within the first few seconds exactly what kind of business you are and what you offer.
If your customers find themselves clicking around trying to figure out what sort of a business you are, then it won’t be long until they give up. Your website should clearly communicate what you do where you are and how to contact you. Stick to the basics first, and then move on to the rest.
No Call To Action
It’s important that you don’t throw away a missed opportunity. The minute that a customer lands on your page, you should drive them to do something further.
For example, a call to action could be anything from signing up to and for a newsletter to following you on social media. Make sure that you’re sharing all that you’re about with your customers as much as possible.
When you fail to indicate what a visitor’s next step should be, you’re throwing away a potential customer.
A lot of websites make the mistake of shying away from whitespace. Whitespace is an important part of breaking your page up so that your customers can clearly see each section. Don’t make the mistake of cramming too many things in and overcrowding your page. When there’s too much going on, your customers will become confused, and things will get lost in the mix.
Not Mobile Friendly
Statistics show that over half of people who visit your webpage are doing so from the comfort of their mobile device. It’s important that your website is suited for all sorts of platforms. If your website lacks mobile optimization, then you’re shooting yourself in the foot.
By steering clear of these mistakes and focusing on quality, you should be able to create a promising website that delivers what your customers need. Above all, remember that your job is never done with a website. There are always improvements to be made and updates to be looked into.