Search engine optimization (SEO) isn’t for you if your business is niche, hyper local or business is already booming, right? Wrong. There’s no such thing as too much business, and if there is then maybe an expansion is in order. Whether your business specializes in a very niche demographic or you’re a serious brick and mortar establishment with no desire to go digital, you can still improve your SEO game. Unfortunately, many industries aren’t recognizing this truth.
The vast majority of small businesses don’t have a web presence at all, let alone an SEO strategy. While there are some elements of SEO you can learn and manage yourself, it’s best to have an SEO agency as your wingman. If you’re in one of these industries, the competition is getting fiercer and you need to secure your place at a decent ranking in search engine results. Otherwise, you’re missing out on business and your reputation is getting marred.
1. Medical practices
Doctors and healthcare workers aren’t known for their flawless web presence, but they should be. True, many physicians are overworked and you might not be looking for new patients right now. However, you should still focus on establishing yourself as a leader in the field of medicine, especially at a local level. SEO can help, which will lead to a positive snowball effect.
2. Property managers
The number of properties you manage might be at capacity, but it won’t be that way forever. When it comes to managing properties, there’s not much security. A landlord might decide to get out of the field with minimal notice, or you could lose a big property out of the blue. Plus, with the rental market still strong, more and more property managers are coming forward so you need to stay competitive.
3. Hair and makeup artists
Whether you own a salon or you’re an independent contractor, you need to let your work speak for itself online. If you’re not showing up on the first page of Google for your long-tail keywords, potential clients aren’t going to find you. An SEO expert can optimize your online gallery while helping to improve your rankings.
4. Law offices
Similar to medical practices, law offices aren’t known for having the best online presence. Plus, the market is saturated with attorneys and law practices so you really need to stand out. If someone Googles “auto accident lawyer Philadelphia” and that’s your specialty, what happens if you’re pages deep in the search results? You just missed a client.
No matter what type of business you have or manage, better SEO can put you on the fast track to more revenue. It’s no longer optional in a mobile ready world, but a requirement.