You might think itâ€™s a bit overwhelming to try to keep your web presence at the top of its game, but itâ€™s not impossible. You already have the site, which means that your core idea is in place.
After that, itâ€™s simply a matter of maintaining what youâ€™ve already created. To do this, follow these five tips and enjoy the fruits of your labor: staying responsive will be of utmost importance, updated content will always be king, consistency among platforms will help people stay familiar with you, time efficiency is central to user experience, and always respond to feedback immediately.
Itâ€™s All About Staying Responsive
Responsive, in the case of a web presence these days, is all about having a web design that flows between platforms. Platforms in this instance mean cell phones, mobile devices, laptops, tablets, desktops, and every iteration in between. Your content, graphics, interface, and clickable links all have to share various amounts of space, so great responsive web design is going to be the only path you have to make sure everyone can get to what they want.
Keep Updating Your Content
Another way to make sure your website stays relevant is by constantly updating all of your actual text. If you pay attention to Google search algorithms, youâ€™ll find that all of them are always crawling through platforms to find out what is most relevant to people who are searching for certain kinds of text. More and better text equals more and better attention to your website.
Be Consistent Among Platforms
Other considerations to keep in mind while designing and maintaining your website include that fact that people familiar with Apple, Microsoft, Android, iOS, Windows, and even Linux will all want some type of similar experience. Be sure to do testing on all of these as well as different types of devices in order to be sure no one has any sort of graphical errors or processing slowdowns.
Efficiency Is a Prime Motivator
People donâ€™t have time for graphics to load. They may be pretty, and your original website design may have had lots of large, detailed illustrations, but you should be sure to make it so that load times are as short as possible, especially for people on limited data plans. Read tutorials on shrinking graphics if you need to get some tips and techniques on that method.
Respond To Feedback Immediately
When you get feedback from users, friends, family, or cohorts, respond to them immediately and try to incorporate their advice into your workflow. This is the fastest way to make sure that you and your website are staying even with the pace of technology.