For the most part, only search engine optimization (SEO) specialists know about Google penalties, but that shouldnâ€™t be the case. If your website or blog practices â€œblack hat tricksâ€ (tricks that falsely improve your search engine result rankings), Googleâ€™s algorithms are almost always capable of catching them at some point. If they do, and itâ€™s deemed intentional, then you can get slapped with a Google penalty. In the worst cases, this removes your site from that search engineâ€™s results completely.
There are many ways to avoid a penalty, but they all have to do with avoiding black hat tricks. Unfortunately, many unsuspecting bloggers hire a â€œblack hatâ€ SEO agency unaware that the tactics being used are illegal. Other times, a newbie developer practices these tricks themselves, not knowing that theyâ€™re â€œillegal.â€ Here are some of the biggest black hat strategies to avoid: [Read more…]