There is no denying that it’s difficult to get promotional work right. There is a fine line between being confident of your online presence, and being obnoxious. There is a fine line between being appropriately competitive, and trolling. There is a delicate balance between getting good information out to the waiting public, and shoving it down their virtual throats. It’s a problem that comes with social networks like Facebook and Twitter, and a problem that comes from more personalized medium’s like individual blogs, or even e-mails. In order to geek out on this subject, let’s look to some definitions.

What Is a Good Thing?

A good thing is getting the right message to the right people at the right time in the right format using a balanced promotional campaign. A good thing is being able to find people with a need, and satisfying that need. A good thing is permission marketing, and establishing trust with clients you have worked with in the past. There are no shortcuts to get these kinds of relationships going. There is a significant amount of trial and error that can potentially be involved. If you want to be a geek about promotional work, you have to go all in to do the research and the work, and you can’t be afraid to fail a few times in the process, as long as your heart is in the right place. A good thing feels right to both you and your subscribers; anything feels off, you might have a problem.
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