It’s not hard to think of online marketing as something that is sort of self-existing and self-perpetuating, but it’s important to remember that computers and computer processing are at the heart of the online concept. Because ‘online’ as a tag refers to the fact that the marketing is done through the use of the Internet, you can’t discount the importance that computers play, even as conduits of data.
So, if you want to dig into the meaning of value with reference to marketing specifically, it’s a good idea to make sure you understand the role that computers play.
The Meaning of Digital Marketing
And then there is the fact that ‘digital’ doesn’t necessarily mean computer, but means electronics are used. So using radio as a marketing medium is still digital marketing, because there is electricity used, but that isn’t the same thing as online marketing, because there is not necessarily any crossover into the Internet realm. That may seem like a slight point to some people, but it’s important to absorb as a marketer.
Using Content Marketing Analysis
Computers play a central role in content marketing analysis. Data is absorbed and analyzed, and then spit out via different software programs into a set of charts that essentially describe the trends, successes, and failures of different marketing plans and methods. These analyses go all the way down to the word level, which is why SEO and content integration are such hot buttons with today’s promotions.
Google Analytics Done Right
If you’re a webmaster of some sort, then you’re already aware of how Goggle analytics generally work. You get to see who dropped into your web site, what they clicked, how they entered, how they left, and how long they stayed. These numbers, when analyzed correctly, show an enormous amount of useable data to the smart marketer and promoter, which is why real-time applicability matters so much during a promotional push.
Switching To the Mobile Revolution
A huge shift in marketing and promotions is going on currently as well as mobile use has overtaken desktop use as a way for the average person to get information from the Internet. And because of this, nearly everything about the online promotional spectrum has to shift to smaller areas and shorter attention spans.
Information Flow As a Tap Into the Human Mind
Finally, consider the value of computers when it comes to tapping in to the human consciousness. The way that cookies and trackers work, there are predictive advertising algorithms that know more about your personal preferences than you do. This is a fascinating accomplishment, and one that marketers use to their advantage on a daily basis.