It’s not hard to think of online marketing as something that is sort of self-existing and self-perpetuating, but it’s important to remember that computers and computer processing are at the heart of the online concept. Because ‘online’ as a tag refers to the fact that the marketing is done through the use of the Internet, you can’t discount the importance that computers play, even as conduits of data.

So, if you want to dig into the meaning of value with reference to marketing specifically, it’s a good idea to make sure you understand the role that computers play. [Read more…]