Thereâ€™s a lot of buzz about â€œbig dataâ€ but the reality is that itâ€™s nothing new. Itâ€™s simply an umbrella term for â€œinformationâ€, no matter where it comes from, thatâ€™s â€œbig.â€ It can be information gleaned from a businessâ€™ social media site, focus group, census information, a list of emails thatâ€™s been paid for, etc. However, how big data is managed, organized and actually translated for use is what matters. Unfortunately, a lot of businesses let it collect dust on a virtual shelf until itâ€™s useless.
Having the right database options is the foundation for well-managed data. When a company canâ€™t collect and analyze data, itâ€™s virtually useless. Plus, many businesses have much more access to big data than they think. They overlook information such as survey results and bounceback emails when they send out their newsletters. Take a look at what big data can really do, and itâ€™ll light a fire under your motivation to garner it: [Read more…]