There’s a lot of buzz about “big data” but the reality is that it’s nothing new. It’s simply an umbrella term for “information”, no matter where it comes from, that’s “big.” It can be information gleaned from a business’ social media site, focus group, census information, a list of emails that’s been paid for, etc. However, how big data is managed, organized and actually translated for use is what matters. Unfortunately, a lot of businesses let it collect dust on a virtual shelf until it’s useless.

Having the right database options is the foundation for well-managed data. When a company can’t collect and analyze data, it’s virtually useless. Plus, many businesses have much more access to big data than they think. They overlook information such as survey results and bounceback emails when they send out their newsletters. Take a look at what big data can really do, and it’ll light a fire under your motivation to garner it: [Read more…]