You might think it’s a bit overwhelming to try to keep your web presence at the top of its game, but it’s not impossible. You already have the site, which means that your core idea is in place.
After that, it’s simply a matter of maintaining what you’ve already created. To do this, follow these five tips and enjoy the fruits of your labor: staying responsive will be of utmost importance, updated content will always be king, consistency among platforms will help people stay familiar with you, time efficiency is central to user experience, and always respond to feedback immediately.

It’s All About Staying Responsive

Responsive, in the case of a web presence these days, is all about having a web design that flows between platforms. Platforms in this instance mean cell phones, mobile devices, laptops, tablets, desktops, and every iteration in between. Your content, graphics, interface, and clickable links all have to share various amounts of space, so great responsive web design is going to be the only path you have to make sure everyone can get to what they want.

Keep Updating Your Content

Another way to make sure your website stays relevant is by constantly updating all of your actual text. If you pay attention to Google search algorithms, you’ll find that all of them are always crawling through platforms to find out what is most relevant to people who are searching for certain kinds of text. More and better text equals more and better attention to your website. [Read more…]