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4 Ways Technology Can Help Your Business Save Money

March 26, 2015 By dave

By now, you know that technology is an integral part of marketing a small business. You know it’s essential to have a website, an up-to-date Google listing, top reviews on Yelp; you see how technology has broadened your business’s exposure, but have you figured out how it can also cut your costs and increase your profits? Here are some examples.

Technology in business

1. Energy technology lowers bills

Energy efficiency gets results. Bulbs certified by Energy Star (which enforces the strict guidelines set forth by the EPA) use 70-90% less energy than traditional light bulbs. Those energy reductions translate, quite simply, in to cash.

If your business switched to exclusive use of energy efficient bulbs, the savings would be impressive, so imagine if you utilized other “efficient” methods like toilets that reduce water waste and solar panels instead of electric heat.

2. Social media as free advertising

The key here is simply a willingness to change. The cost saving methods of advertising available via social networks like Facebook, Twitter, Instagram, Youtube and Pinterest are only cost saving if you’re willing to put aside your old ideas about what constitutes effective advertising.

Gone are the days of the campy local television commercial, the radio commercial, the newspaper ad. We live in a world of blogs, podcasts, and DIY-everything. So, if you really want your company’s word to meet ears: you have to create worthy content.

3. Tablets for all industries

Early on, it was exciting to see how tablets might change the way doctors interact with patients, granting them effortless access to medical records, treatment ideas, and even making perscription sharing and updating more efficient.

Now, it’s become apparent that if you’re a small business, and you aren’t maximizing the power of the tablet, you’re missing a big boat. No other device saves time (which is equivalent to saving money), almost eliminates paper waste (also money), and streamlines communication the way a tablet can.

4. Credit card processing

Speaking of tablets, the old way of taking payment using a credit card machine and a phone line, is not only costly and unreliable, it’s cumbersome. Thanks to mobile payment technology like Square, companies can easily accept payment on the go (no more costly and risky invoicing), and can save money by cutting back on processing fees.

5. Ordering online

Once, your company thought that a Costco membership and a big utility closet were the most effective way to minimize operational costs. But internet retailers have turned the tides, making it possible to purchase office essentials online at a fraction of the cost, using a fraction of the space.

Web vendors often offer membership services which promise real benefits: exclusive discounts, better prices, and special shipping, unlike the less obvious perks offered by a company like Sam’s Club where the costs are not dramatically reduced for buying in unnecessary bulk.

Filed Under: Gadgets, Laptops, Portable Media Tagged With: credit card processing, energy technology, how technology can help business save money, ordering online, social media

Function Meets Fashion with USB Cuff Links

February 28, 2012 By Hannah

Geeks may be bullied all through high school, but once we enter the workforce we find our niche. Geeks rule the corporate world, climbing up the corporate ladder pretty quickly, especially those in the IT industry.

If you’re looking for the perfect fashion accessory to celebrate your success, why not get cuff links for your dress shirts? However, not just any cuff link will do. Why get a cuff link that serves only as a cuff link? Get one that will do more than that, like store your data.

Store your data and bring it wherever you go without fear of misplacing your USB flash drive by putting on some USB cuff links. You got that. USB cuff links.

You can find USB cuff links for $100 to more than $200 in online stores. These little gadgets actually look pretty snazzy and look exactly like your normal cuff links and are available in gunmetal and gold-plated finishes. Unfortunately, the mother of pearl gunmetal cuff link by Cuff Daddy that look specially nice is out of stock as of the moment.

If you don’t feel like toting around a USB drive, you can find other functional and geeky cuff links such as thermometer cuff links, watch cuff links, abacus cuff links, and compass cuff links. While these cuff links are just as functional as your USB cuff link, they are not as inconspicuous as USB cuff links and would not make for everyday wear. However, they are more affordable with prices ranging from $30 to $70.

Image via Amazon

Filed Under: Computer Accessories, Fashion, Portable Media Tagged With: USB

Eye-Popping Google Goggles Rumor Semi Confirmed

February 22, 2012 By Hannah

Google is bringing geek to fashion with the Google glasses, dubbed Google Goggles, that is rumored to come out by the end of the year. According to the New York Times, their unnamed sources have told them that Google is set to release a pair of “glasses that will be able to stream information to the wearer’s eyeballs in real time.”

The glasses, which are not meant to be worn all the time, “will have a low-resolution built-in camera that will be able to monitor the world in real time and overlay information about locations, surrounding buildings and friends who might be nearby.” It will also feature a “small screen” that will be placed just a few inches from your eyes, which will obviously be the display screen that will feed you with whatever the built-in camera detects. The camera and screen are not the only things the glasses will tote though with the glasses coming with motion sensors, GPS, and 3G or 4G connection. The Google Goggles will run on Android and we can obviously expect Google to include their own products and services as built-in apps.

This ultimate geek gadget won’t make you look that geeky either, at least if Seth Weintraub of 9 to 5 Google is to be believed, since it’s supposed to look like a pair of Oakley Thumps. There’s no news though if it will indeed come with earphones like the Thump, much less a music player. However, how hard would it be to add that with the other hi-tech features?

It is said that the Google Goggles is expected to cost you as much as a smart phone nowadays do.

Image via Oakley

Filed Under: Fashion, Portable Media

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